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project icon for basic-attention

Basic Attention Token

BAT
$0.2188
3.83%
Positive delta icon

Within the Brave browser’s open-source, blockchain-based ecosystem, the Basic Attention Token allows users to monetize their attention and personal information, and digital advertisers a more efficient communication platform.

Overview

Project Stage

Live status icon

Amount Raised

$35,913,444.00

Market Cap

$296MM

Sector

Advertising and Marketing

Blockchain

Ethereum token icon

Ethereum

Funding Source

Token Sale

Project Profile

Designed by Brendan Eich, the creator of the Mozilla Firefox browser and the Javascript programming language, the Brave Browser operates in both desktop and mobile environments, blocking 3rd party advertisements and malware yet allowing users to earn BAT tokens by engaging with a smaller number of more effectively targeted ads. Publishers may receive increased revenue because advertisers can pay more for better targeted ads while reducing payments for poorly-allocated or blocked advertising. Brave grew to 4 million monthly users by September 2018 and recently partnered with Civic to provide identity verification services for the 21,000 advertisement publishers on Brave. This partnership could allow for better user experience as a result of improved speeds in browser, as better targeting may lead to less advertisements downloaded, in addition to less mobile data fees for advertisements inaccurately or poorly targeted.

Project Details

In Brave’s view, current data acquisition practices disregard individuals’ privacy in pursuit of maximally acquiring commercially valuable information. Brave’s approaches to advertising seek to reaffirm privacy’s value. For this reason, Brave anonymizes the routes and transaction records through which Brave users can support content publishers (advertisers). Whilst browsing the web with Brave, a user’s attention—operationalized in terms of time spent on pages—is monitored and recorded privately on their device. Machine learning algorithms run locally to facilitate better targeted ads. Users who intend to support quality content creators can still do so via an automated solution: users can designate a monthly reward for quality content creation, which is distributed amongst content providers based on the individual's browsing history. Unlike many other browsers, the Brave browser defaults to HTTPS when possible, rather than more frequently utilizing unsecure connections. The competitive landscape includes a number of novel attempts to remunerate audiences for taking the time to observe advertisements, such as AirToken.

Asset Details

The Brave browser has supported payments in the Basic Attention Token since May 2018. Prior versions utilized Bitcoin as a means of payment within the ecosystem, with the pivot occurring due to Bitcoin scalability concerns and the desired flexibility to seed an initial BAT ecosystem through user and developer growth pools. Brave has offered a variety of grants and promotions to individual content creators in 2018. BAT is an ERC20 payment token with a embedded wallet in the Brave browser, giving users the ability to earn for viewing ads, automatically contribute a monthly allowance to whitelisted websites in proportion to time spent, and directly tip content creators. A total of 1 billion BAT were offered in the May 2017 token sale, raising $35 million in under 30 seconds; an additional 500 million BAT were allocated to the user and developer growth pools. Additionally, the Brave project has received $7 million in investment from VCs including Founders Fund, Pantera Capital, and Digital Currency Group. BAT was listed on leading exchange Coinbase in November 2018, becoming the second ERC20 token to be listed on the exchange.

project icon for basic-attention

Basic Attention Token

BAT
$0.2188
3.83%
Positive delta icon

Within the Brave browser’s open-source, blockchain-based ecosystem, the Basic Attention Token allows users to monetize their attention and personal information, and digital advertisers a more efficient communication platform.

Overview

STATUS

MARKET CAP

BLOCKCHAIN

TOKEN TYPE

Live status icon
Live
$296MM
Ethereum token icon

Ethereum

ERC-20

FUNDING SOURCE

AMOUNT RAISED

SECTOR

Token Sale

$36MM

Advertising and Marketing

Project Profile

Designed by Brendan Eich, the creator of the Mozilla Firefox browser and the Javascript programming language, the Brave Browser operates in both desktop and mobile environments, blocking 3rd party advertisements and malware yet allowing users to earn BAT tokens by engaging with a smaller number of more effectively targeted ads. Publishers may receive increased revenue because advertisers can pay more for better targeted ads while reducing payments for poorly-allocated or blocked advertising. Brave grew to 4 million monthly users by September 2018 and recently partnered with Civic to provide identity verification services for the 21,000 advertisement publishers on Brave. This partnership could allow for better user experience as a result of improved speeds in browser, as better targeting may lead to less advertisements downloaded, in addition to less mobile data fees for advertisements inaccurately or poorly targeted.

Project Details

In Brave’s view, current data acquisition practices disregard individuals’ privacy in pursuit of maximally acquiring commercially valuable information. Brave’s approaches to advertising seek to reaffirm privacy’s value. For this reason, Brave anonymizes the routes and transaction records through which Brave users can support content publishers (advertisers). Whilst browsing the web with Brave, a user’s attention—operationalized in terms of time spent on pages—is monitored and recorded privately on their device. Machine learning algorithms run locally to facilitate better targeted ads. Users who intend to support quality content creators can still do so via an automated solution: users can designate a monthly reward for quality content creation, which is distributed amongst content providers based on the individual's browsing history. Unlike many other browsers, the Brave browser defaults to HTTPS when possible, rather than more frequently utilizing unsecure connections. The competitive landscape includes a number of novel attempts to remunerate audiences for taking the time to observe advertisements, such as AirToken.

Asset Details

The Brave browser has supported payments in the Basic Attention Token since May 2018. Prior versions utilized Bitcoin as a means of payment within the ecosystem, with the pivot occurring due to Bitcoin scalability concerns and the desired flexibility to seed an initial BAT ecosystem through user and developer growth pools. Brave has offered a variety of grants and promotions to individual content creators in 2018. BAT is an ERC20 payment token with a embedded wallet in the Brave browser, giving users the ability to earn for viewing ads, automatically contribute a monthly allowance to whitelisted websites in proportion to time spent, and directly tip content creators. A total of 1 billion BAT were offered in the May 2017 token sale, raising $35 million in under 30 seconds; an additional 500 million BAT were allocated to the user and developer growth pools. Additionally, the Brave project has received $7 million in investment from VCs including Founders Fund, Pantera Capital, and Digital Currency Group. BAT was listed on leading exchange Coinbase in November 2018, becoming the second ERC20 token to be listed on the exchange.

Recent News

Chainalysis adds tracking for group of ERC-20 tokens.

The company offers AML tracking tools to monitor token movements on public blockchains. Newly added tokens include BAT, OMG, DAI, MKR, and ZRX. Major exchanges including Binance and Bittrex use Chainalysis's software, as do a variety of government institutions.

October 3, 2019

Sources:

CoinDesk

Reddit to offer tipping for content creators in Basic Attention Token, when accessed through the Brave browser

June 30, 2019

Sources:

more

Coinbase's Earn program, aimed at spurring crypto adoption via education, expands to over 100 countries

May 20, 2019

Sources:

more
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project icon for basic-attention

Basic Attention Token

BAT
$0.2188
3.83%
Positive delta icon

Within the Brave browser’s open-source, blockchain-based ecosystem, the Basic Attention Token allows users to monetize their attention and personal information, and digital advertisers a more efficient communication platform.

Overview

STATUS

MARKET CAP

BLOCKCHAIN

TOKEN TYPE

Live status icon
Live
$296MM
Ethereum token icon

Ethereum

ERC-20

FUNDING SOURCE

AMOUNT RAISED

SECTOR

Token Sale

$36MM

Advertising and Marketing

Project Profile

Designed by Brendan Eich, the creator of the Mozilla Firefox browser and the Javascript programming language, the Brave Browser operates in both desktop and mobile environments, blocking 3rd party advertisements and malware yet allowing users to earn BAT tokens by engaging with a smaller number of more effectively targeted ads. Publishers may receive increased revenue because advertisers can pay more for better targeted ads while reducing payments for poorly-allocated or blocked advertising. Brave grew to 4 million monthly users by September 2018 and recently partnered with Civic to provide identity verification services for the 21,000 advertisement publishers on Brave. This partnership could allow for better user experience as a result of improved speeds in browser, as better targeting may lead to less advertisements downloaded, in addition to less mobile data fees for advertisements inaccurately or poorly targeted.

Project Details

In Brave’s view, current data acquisition practices disregard individuals’ privacy in pursuit of maximally acquiring commercially valuable information. Brave’s approaches to advertising seek to reaffirm privacy’s value. For this reason, Brave anonymizes the routes and transaction records through which Brave users can support content publishers (advertisers). Whilst browsing the web with Brave, a user’s attention—operationalized in terms of time spent on pages—is monitored and recorded privately on their device. Machine learning algorithms run locally to facilitate better targeted ads. Users who intend to support quality content creators can still do so via an automated solution: users can designate a monthly reward for quality content creation, which is distributed amongst content providers based on the individual's browsing history. Unlike many other browsers, the Brave browser defaults to HTTPS when possible, rather than more frequently utilizing unsecure connections. The competitive landscape includes a number of novel attempts to remunerate audiences for taking the time to observe advertisements, such as AirToken.

Asset Details

The Brave browser has supported payments in the Basic Attention Token since May 2018. Prior versions utilized Bitcoin as a means of payment within the ecosystem, with the pivot occurring due to Bitcoin scalability concerns and the desired flexibility to seed an initial BAT ecosystem through user and developer growth pools. Brave has offered a variety of grants and promotions to individual content creators in 2018. BAT is an ERC20 payment token with a embedded wallet in the Brave browser, giving users the ability to earn for viewing ads, automatically contribute a monthly allowance to whitelisted websites in proportion to time spent, and directly tip content creators. A total of 1 billion BAT were offered in the May 2017 token sale, raising $35 million in under 30 seconds; an additional 500 million BAT were allocated to the user and developer growth pools. Additionally, the Brave project has received $7 million in investment from VCs including Founders Fund, Pantera Capital, and Digital Currency Group. BAT was listed on leading exchange Coinbase in November 2018, becoming the second ERC20 token to be listed on the exchange.

Recent News

Chainalysis adds tracking for group of ERC-20 tokens.

The company offers AML tracking tools to monitor token movements on public blockchains. Newly added tokens include BAT, OMG, DAI, MKR, and ZRX. Major exchanges including Binance and Bittrex use Chainalysis's software, as do a variety of government institutions.

October 3, 2019

Sources:

CoinDesk

Reddit to offer tipping for content creators in Basic Attention Token, when accessed through the Brave browser

June 30, 2019

Sources:

more

Coinbase's Earn program, aimed at spurring crypto adoption via education, expands to over 100 countries

May 20, 2019

Sources:

more
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